Innovation will lead the way. <\/p>\n
That was the message that permeated throughout the Phillips 66 Power Ahead Marketing Conference, an event for Phillips 66\u00ae, 76\u00ae, Conoco\u00ae and Phillips 66 Aviation customers, held recently in Las Vegas. <\/p>\n
\u201cWe’re encouraging innovation and trying new things like never before\u201d with an increasing sense of urgency, said Vice President of Global Marketing Pam McGinnis<\/strong>. <\/p>\n And signs of change were everywhere \u2014 from a branded electric-vehicle charging station to sessions on digital strategies for Gen Z consumers to a \u201cc-store of the future\u201d concept with the latest technology. <\/p>\n The branded marketer conference, which was held for the first time since 2017, is designed to strengthen the relationship between Phillips 66 and key customers, from large marketers to independent owners\/operators. <\/p>\n It drew more than 1,200 attendees, among them Phillips 66 Chairman and CEO Greg Garland<\/strong> and President and COO Mark Lashier<\/strong>, who urged customers to embrace innovation. <\/p>\n \u201cThe future is bright if we’re willing to try new things,\u201d Lashier said. <\/p>\n\n\n